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Having a Unique Domain Name for Your Business

Operating a business online is one of the basic approaches that are applicable in modern times. Online presence offers a business an opportunity to gain a wider reach and in such way grow its potential and performance. A basic requirement for a business seeking online presence is to have a domain name that gives its identity online. For this reason, there is a need to ensure the right name is used for such a purpose.

Matching the business name and the registered business name is one of the best approaches to use in this respect. It is through this approach that the business gets an opportunity to have the brand name of the business gain more weight. It means that the business clients get the opportunity to find the exact business from where they source for the products desired.

Every domain names requires an extension. Of importance is to select a name that comes with a .com extension. Extensions that depict the names of the country of origin sound much better for the select domain name.

Google rankings are based on SEO. It is a major determinant in locating and identification of a specific website sought by a visitor. Ability to incorporate the keyword in the domain name comes as a great advantage to the business at hand. This is however not a basic requirement as there are other effective ways to increase the ranking through SEO application.

Use of hyphens and numbers and numbers on a domain name is not important. It is for the reason that use of these characters confuse visitors seeking to type the name in searches. The domain name in this respect need to have a simple and easy to use the name. There is an easy and fast search with short names.
Trademarking or copywriting a business name is an important requirement. Domain names in the same respect should be unique to an individual business. Use of other business names in the domain therefore needs to be unique unless there is right authorization to use another business names.

A domain name’s length should be considered adequately. Professionals recommend shortening the long names used in business registrations. In this process, it is important to also ensure it maintains its relevance to the registered name of the business. Such a move ensures visitors are able to seek out the domain name with ease. Privacy of the business domain name is important. Such a move comes in handy to ensure the domain name remains safe from fraudsters who operate on the internet platform. As such it is important to ensure the domain is registered for a name that indicates its ownership.

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